The NonProfit Guide To The GA4 Transition

The BIG Shift of Universal Analytics to Google Analytics 4 is Coming

What does it mean for your nonprofit

For the first time in the history of Google Analytics, everything is about to change. 

As one of North America’s leading agencies focused on digital for nonprofits, we have been keeping a very close eye on this shift.

Our guide will help you understand:


The 'What' and 'Why' of Google Analytics 4
Key differences between GA4 and Universal Analytics (UA)
Business impact on your nonprofit
What do you need to do RIGHT now


A BIG Shift of Universal Analytics to Google Analytics 4 is Coming

Download our Nonprofit Guide to Google Analytics 4!


Overwhelmed at the thought of making the move to Google Analytics 4 solo?


Our passionate team of Google certified experts & nonprofit digital marketers are here to ease the way or help you with other Google related services.

Setup of Google Ads and Google Ad grants. Let's collaborate on content creation too.
Audit, tune ups and/or optimizations of your current account.
Struggling with compliance or need an account rescue? We can help.

I can't recommend Yeeboo enough, having worked on a number of projects together they have been professional, comprehensive, and competent. The team is a joy to work with and they have excellent systems in place for workflow and communications. Yeeboo worked closely with us to provide a site that met all of the criteria that we were looking for. The end result was a website that is attractive, organized, and effective. Thanks, Yeeboo for all of your hard work and support!



Kristy Hayter, Director of Communications and Marketing, Covenant House Vancouver

The WHAT and WHY of Google Analytics 4


Google Analytics 4 (GA4) represents the evolution of the Google Analytics. Brought in to replace the previous generation product (Universal Analytics or UA), GA4 will support your nonprofit in better understanding the donor/client journey.

GA4 was designed:

- to allow organizations to see unified user journey's across their website and apps

- use Google's machine learning technology to surface and predict new insights

- to keep up with the changing ecosystem of the internet

- with privacy at its core -- ensuring a better experience for both nonprofit and their constituents

- direct integrations to media platforms that will help drive actions