Yeeboo Digital founder Erik Rubadeau and Manager of Digital Marketing Services Trevor Ryckman gave us a quick honest conversation about how to make Google Analytics a useful tool for your nonprofit.
We chatted:
- How the Yeeboo team sees nonprofits commonly using Google Analytics. What kind of generalized data (fundraising measures, events, website traffic etc) are they gathering?
- What are a couple special custom events we have seen nonprofits use; how did this empower the nonprofit?
- How does Google Analytics information influence digital marketing?
- Yeeboo's first reviews of the new (and soon mandatory) Google Analytics 4
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