--- title: Nonprofits, feeling in the dark about Google Analytics? description: Google Analytics is a powerful tool that nonprofits use to help them better understand their audience and the performance of their website. image: https://research.yeeboodigital.com/hubfs/Google%20Analytics%20Chat%20full-Cover.jpg --- [![NewYBDLogo](https://research.yeeboodigital.com/hs-fs/hubfs/NewYBDLogo.png?width=150&height=59&name=NewYBDLogo.png "NewYBDLogo")](https://yeeboodigital.com/) # Nonprofits, feeling in the dark about Google Analytics? Video player - Nonprofits, feeling in the dark about Google Analytics? - Click to play video ## Yeeboo Digital founder Erik Rubadeau and Manager of Digital Marketing Services Trevor Ryckman gave us a quick honest conversation about how to make Google Analytics a useful tool for your nonprofit. We chatted: - How the Yeeboo team sees nonprofits [commonly using Google Analytics.](https://yeeboodigital.com/4-common-ways-nonprofits-use-google-analytics/) What kind of generalized data (fundraising measures, events, website traffic etc) are they gathering? - What are a couple [special custom events we have seen nonprofits use;](https://yeeboodigital.com/custom-events-google-analytics-nonprofits/) how did this empower the nonprofit? - How does Google Analytics information [influence digital marketing](https://yeeboodigital.com/google-anaytics-nonprofit-fundraising/)? - Yeeboo's first reviews of the new (and soon mandatory) Google Analytics 4 --- ### Other Relevant Content from the Yeeboo team Looking for more video supports? Check out these gems.   [![Ready to slay your nonprofit storytelling dragons?](https://research.yeeboodigital.com/hubfs/Linkedin%20Live%20Cover-red.png "Ready to slay your nonprofit storytelling dragons?")](https://research.yeeboodigital.com/telling-hard-nonprofit-stories?hsLang=en) [![Nonprofits, is Facebook "dead' for donor acquisition?](https://research.yeeboodigital.com/hubfs/LinkedIn%20Live%20with%20Elyse%20(2).png "Nonprofits, is Facebook \"dead' for donor acquisition?")](https://research.yeeboodigital.com/donor-acquisition-nonprofits?hsLang=en) [![Yeeboo Digital is a full service digital fundraising agency for nonprofits and charities](https://research.yeeboodigital.com/hubfs/Black%20Modern%20Marketing%20Program%20Email%20Header.png "Yeeboo Digital is a full service digital fundraising agency for nonprofits and charities")](https://yeeboodigital.com) --- Yeeboo Digital, 2023