Nonprofits, feeling in the dark about Google Analytics?

Yeeboo Digital founder Erik Rubadeau and Manager of Digital Marketing Services Trevor Ryckman gave us a quick honest conversation about how to make Google Analytics a useful tool for your nonprofit.

We chatted:

- How the Yeeboo team sees nonprofits commonly using Google Analytics. What kind of generalized data (fundraising measures, events, website traffic etc) are they gathering?

- What are a couple special custom events we have seen nonprofits use; how did this empower the nonprofit?

- How does Google Analytics information influence digital marketing?

- Yeeboo's first reviews of the new (and soon mandatory) Google Analytics 4

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Yeeboo Digital is a full service digital fundraising agency for nonprofits and charities