--- title: "Google Analytics 4: What does it mean for YOUR nonprofit" description: How will GA4 impact your nonprofit? We picked apart the pros/cons and what actions your nonprofit should be taking NOW to succeed in the long term. image: https://research.yeeboodigital.com/hubfs/Dec.14th.png --- [![NewYBDLogo](https://research.yeeboodigital.com/hs-fs/hubfs/NewYBDLogo.png?width=150&height=59&name=NewYBDLogo.png "NewYBDLogo")](https://yeeboodigital.com/) # Google Analytics 4 What does it mean for YOUR nonprofit Video player - Google Analytics 4 What does it mean for YOUR nonprofit - Click to play video ## The BIG shift is coming.... For the first time in the history of Google Analytics, everything is about to change. Your GA setup, your data, your reports and how you measure success is all going to need to be reimagined. As one of North America’s leading agencies focused on digital for nonprofits, we have been keeping a very close eye on this shift. We know that many organizations rely on this data to measure their effectiveness, track revenue and report back on impact. So our CEO Erik Rubadeau and Head of Digital Marketing, Trevor Ryckman dished on GA4 and how it truly will impact your nonprofit in the short term. We picked apart the pros/cons and what actions your nonprofit should be taking NOW to succeed in the long term. - What IS Google Analytics 4? The background behind this shift to a new product. - The major differences between Universal Analytics and GA4 - How is this going to impact YOUR nonprofit? -[Google Analytics 4 Lingo "cheat sheet"](https://research.yeeboodigital.com/hubfs/GA4%20Lingo.pdf%20(1).pdf?hsLang=en) - [Download Yeeboo's Roadmap of Next Steps](https://research.yeeboodigital.com/hubfs/GA4-YeebooDigital.pdf?hsLang=en) --- ### Other Relevant Content from the Yeeboo team Looking for more information? Go down the Google Analytics rabbit hole with us with these other great resources   [![Cover photo for 4 common ways nonprofits use google analytics](https://research.yeeboodigital.com/hubfs/Cover%20photo%20for%204%20common%20ways%20nonprofits%20use%20google%20analytics.png "Cover photo for 4 common ways nonprofits use google analytics")](https://yeeboodigital.com/4-common-ways-nonprofits-use-google-analytics/) [![Cover, how should google analytics data influence your nonprofit fundraising](https://research.yeeboodigital.com/hubfs/Cover%2c%20how%20should%20google%20analytics%20data%20influence%20your%20nonprofit%20fundraising.png "Cover, how should google analytics data influence your nonprofit fundraising")](https://yeeboodigital.com/google-anaytics-nonprofit-fundraising/) ![Screen Shot 2023-02-21 at 2.29.23 PM](https://research.yeeboodigital.com/hs-fs/hubfs/Screen%20Shot%202023-02-21%20at%202.29.23%20PM.png?width=1336&height=380&name=Screen%20Shot%202023-02-21%20at%202.29.23%20PM.png "Screen Shot 2023-02-21 at 2.29.23 PM") --- Yeeboo Digital, 2023